First thing’s first. Pronounced ‘hey hey’, the name is the Swedish word for ‘hello’. Ok ok, they’re not even a little bit Swedish – but they don’t mind at all if you think they are.

One founder in Auckland, the other Shanghai, a pattern maker in Hamilton and carefully selected suppliers in China, what began as two ladies with a hole in their wardrobe is now an international brand that invites women from around the world to pull on their Fancy Pants, don their dancing sneakers and shout ‘hej’ from the rooftops.

Hej Hej is a label born from a healthy obsession with linen. With its intrinsic indulgence, holiday weight and unique texture that bows and holds in all the right places, it not only looks stunning and feels terrific, but has a whole personality of its own. But they can’t give all the credit to Lord Linen and hate to play favourites. They’ve added quality knits of cashmere, cotton and silk as the perfect layer to switch up the look.

Designed for gals with equal parts attitude and style, they’re a punch of colour, unfiltered personality and living proof that luxury can be playful, premium can be attainable and fashion can be effortless. The result? A collection of pieces you’ll want to parade every day.

Eat, sleep and go on girl – repeat.


BLOC Level Two