hej hej is a collection of distinctive, colourful designs that are easy-to-wear, made from premium fabrics. hej hej was started by a couple of gals that believed fashion should be fun and not intimidating.
After a few sticky days in Asia, they discovered linen was the best way to beat the heat, along with yogic breathing techniques and attaching a fan to their smartphones. They couldn’t find 100% linen that fit their style or budget, so they started making their own. Recently they expanded their collection of quality to include cashmere and silk. You’re welcome.
Though one gal is based in Shanghai and the other in Auckland, their love of linen and noodles keep their bond strong. Through hej hej they get to share this passion with you. Not the noodles. They don’t share the noodles. Nor do they know any yogic breathing techniques.
BLOC Level Two